November 2017 – E-Commerce POC

If you believe the hype, then website split testing is the long lost “holy grail” of Internet Marketing and the key to transforming your online dreams into reality. Unfortunately, the hype is wrong because split testing is just a tool and like any tool: Its only as powerful as the person wielding it. In fact, one of the first things people tend to split test is their headlines. Well this is a complete waste of time because headlines dont drive conversions, they merely pull visitors farther into your copy where your other sales tools, like the offer, actually convert prospects.

So in other words: You could use website split testing to try 50 different headlines but if all the other components were held the same, then the net difference in conversion rate between versions would average less than 5%. Headlines dont drive conversions, period. So testing different headlines is a complete waste of time if thats your objective.

Now before you think Im against website split testing, make no mistake: I am not and in fact I believe it to be vital to any successful conversion rate optimisation project. However, a much wiser investment of your time would be to concentrate on setting up split tests on the following sales tools: Your pricing; Your offer details; Post Script or Call-to-Action

Pricing remains one of the biggest drivers of conversions so using website split testing to try out different price points is vital to dialing in the right balance between Price Point and Conversion Rate. After all, you might be able to sell Product X for $50 at a 1% conversion rate but get 1.5% at $39. Your job is to crunch the numbers and figure out the best balance for highest profits and thats where split tests become vital.

Now although pricing is certainly one component of your offer, here are the other components that you should consider website split testing to improve conversion rate: Your features and/or product description; Any bonus products or services; Your Buy Now button.

All of these components of your offer will significantly affect conversion rate so youll want to run separate split tests for each of them. I would not advise multivariate testing unless you have significant experience and have successfully done so in the past. Otherwise, stick to separate split tests for each offer component.

Lastly and believe it or not: Post-scripts or a final CTA really work to the tune of generating upwards of 20% more clicks to the shopping cart when done properly. Now on most Ecommerce sites, this final CTA will typically take the form of “People who liked this product also liked:” and then a row of pictures of related products that link to formal product descriptions.

On other sites, the final CTA may be a prompt to sign up for a free consult, lead gen product, or simply a traditional post-script linking to the shopping cart. Whatever format youre using, be sure to conduct website split-testing on your post-script or closing call-to-action because it can literally boost click-thru-rate to your shopping cart or database by 20% or more.

Make no mistake, split tests are a vital tool for any successful website optimisation project and can help you dial-in your price point, maximise offer effectiveness, and boost click-thru rates to your shopping cart. Just be sure to avoid split-testing “non-converting” sales tools and use them effectively to significantly boost online conversions.

It is a brand-new currency designed to make purchasing easier. They offer less transaction fees for their members, less clutter, no need for traditional banks, and provide a much simpler way to make payments transparent. You can use bitcoin to book flights, utilize travel agencies, buy Apple products, use a premium dating service, buy clothes, web-hosting, alongside many other prominent companies.

The bitcoin QT software allows people to generate digital currency without the use of any type of third-party agent.
The bitcoin QT comes with a unique address for you to send and receive payments with bitcoin. This means you can remain totally anonymous without the need of a bank account, your Social Security number, or even your name. What you will need however, is bitcoin mining equipment to help generate bitcoin’s because the CPU power alone probably won’t generate enough cryptocurrency for you to use to make any type of purchase.

Once generated, these bitcoin’s will be stored in the bitcoin QT wallet. The difference between other bitcoin wallets like Coinbase or Blockchain.info is you need to set them up with your name, Social Security Number, email, or other sensitive data you might not want to pass along.

Since bitcoin mining is becoming a thing of the past, more & more people are trickling into cloud mining. This will entail not being able to remain anonymous so setting up an online digital wallet will not be a bad thing. The security is still top-notch for many of the top online wallets so the need to be anonymous is pretty much non-existent.

When I get asked the question what is bitcoin? I just tell folks it’s a brand-new currency that can be developed out of thin air because you don’t have to have a bank account, Social Security number, or even a name. You just have to have the desire to learn a new concept designed to eliminate all the fallacies that has been created over the years by the corrupt banking system, of corporate America, corrupt governments across the globe, and provide a solution for those problems.

The bitcoin QT is the main source for generating bitcoin without the hassle of releasing any type of sensitive information that you don’t want to. When people say bitcoin is not anonymous this is not true. In fact, it can be so secretive that a company you join won’t have access to any of your information or transactional records. This is different when you go to a job and you give them your Social Security number, your name, your address, and a whole bunch of paper work releasing personal information and records. All of this stuff is designed to keep track of you and your finances while on earth. Now there is a system out there that you can actually generate an income without people knowing who you are, which is pretty neat. And all you need is a computer, some bitcoin mining equipment, and the bitcoin QT software downloaded on your computer and you can begin to generate digital currency that everybody is talking about now.

Month: November 2017

Dont Fall Into the Website Split Testing Black Hole